‘WUTTs Your Story’ Campaign
This is the “WUTTs Your Story” advertising campaign for WUTT Radio at the University of Tampa. As a project completed for COM 383: Writing for Advertising, my team (Prime Time Digital) researched and developed this campaign as a promotion to encourage students to participate as DJs for WUTT. The project required company and consumer research, as well as creative executions. It was completed over the course of the Fall 2011 semester and presented to our class on December 7th, 2011.