‘Live Efficiently’ Campaign
This is the “Live Efficiently” advertising campaign for Tampa Bay Water. As a project completed for COM 583: Advertising Campaigns, my team (Step2 Media) researched and developed this campaign as a promotion to encourage water saving habits and water efficient household appliances–like faucets, shower heads, heaters, washing machines, etc. The project required company, product, and consumer research, creative executions, and media strategies. It was completed over the course of the Fall 2011 semester and presented to the client on December 6th, 2011.